The annual/periodic price increase is one of the most relevant profit levers. Especially in times of dramatically rising raw material prices, manufacturers must protect their profitability. Michael Fechner explains how price adjustments can be successfully and sustainably implemented.
Nevertheless in our experience price increases are often not prepared systematically (e.g. insufficient research; unclear targets). Also the actual calculation of price increases is often done flat on the portfolio rather than differentiated by product, customer and market leading to unfavorable outcomes. Finally the communication to customer and sales is very often conducted hastily which at the end significantly lowers the success rate of the price increase.
Successfully planning and implementing price adjustments
We offer you a free live-webinar in which we will show how you can approach the topic "annual price increase" systematically and sustainably to increase your profitability.
The following questions will be answered in our 60-minute live webinar:
- How are price adjustments prepared systematically?
- How can price adjustments be optimally implemented? (e.g. differentiation according to product groups, dealing with list and net prices)?
- How can the price increase be systematically enforced in the market and what tools / preparation does the sales department need?
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