In today’s competitive environment, manufacturers are under increasing pressure from international competitors offering high-quality alternatives. As a result, many companies are turning to digital solutions and hybrid products as a means of differentiation, value creation, and the development of recurring revenue streams on top of hardware sales. Many manufacturers are struggling with their value position due to increasing quality of new international competition. Thus many players have started to generate digital solutions / hybrid products to generate additional value to the customer and optimally introduce recurring revenues.
However, effectively commercializing digital products presents unique challenges — especially for organizations rooted in hardware-centric business models. Common questions arise:
- Should digital offerings support hardware sales or generate standalone profits?
- Which monetization model is right—subscription, perpetual license, or pay-per-use?
- How can customer value be measured and linked to scalable pricing?
Join our free live webinar to explore the key strategic and tactical levers needed to bring digital products successfully to market. Learn how to navigate the complexities of commercialization, drawing on insights from numerous successful projects.
In this session, you will learn:
- How to choose the right pricing strategy for digital offerings
- The advantages and disadvantages of pricing models such as subscriptions, perpetual licenses, and more
- How to define value-based metrics (e.g. usage-based, per-machine, or user-based pricing)
- Proven methods to derive optimal price points for your product
- How to equip your sales team to effectively sell digital and hybrid solutions
Why Attend?
Gain actionable insights to accelerate your company’s transformation from a hardware-driven business to a value-based, digital-ready organization.
