Pricing is the most critical profit lever for manufacturers in the electrical engineering, automation and electronics business. Especially during times of scarce resources and skyrocketing material prices every improvement in pricing is a direct boost towards top-line profitability and secures your margin!
Especially in the current very dynamic environment with massively changing costs and high inflation there is an essential need for a systematic pricing approach for your sales force. Currently many companies do not provide transparent and systematic target prices / proposals for their sales force.
But this is key to optimally guide sales during negotiations!
Also faced with increasing commoditization formerly hardware-focused companies are developing innovative digital products at a rapid speed. Yet without a digital pricing framework, decisions are not systematic and profit potential not exploited.
Moreover, the former hardware-focused sales is facing a very hard time to sell digital products and lacks both tools and training to improve. Digital product pricing no longer has any connection to variable costs but must be sold / priced based on value-to-customer. This requires rigorous preparation and systematic techniques.
Valuable knowledge in 60 minutes
Utilizing the years of cross-industry project experience in pricing we want to provide you with tangible support to boost your top-line.
The following questions will be answered in our 60-minute live webinar:
- How can you systematically provide sales with price guidance regarding customers / volumes?
- Which approaches help to fully extract value from innovative products?
- What pragmatic frameworks exist to price innovative digital products?
- How can prices be systematically enforced and what tools does sales need to succeed?
Each participant can submit questions in advance or during the webinar.