How can you pragmatically set value-based prices for hardware and services/software? In our new live webinar on December 15th, 2020, and January 28th, 2021, we show you how to profitably deploy value pricing methods.
Still most manufacturers strongly focus on costs when dealing with the pricing of their products. Advanced pricing methods are only seldomly utilized to extract maximum profitability. Value-to-customer and willingness-to-pay are hence not fully addressed, and the powerful profit lever of pricing is not fully utilized.
Also, innovative services and software are becoming increasingly crucial for manufacturers as profit-drivers and enablers for the hardware business. Here manufacturers urgently need to fully switch to new and innovative pricing models.
By utilizing pragmatic value pricing methodologies, it is possible to extract higher value from both your hardware and service/software products. By using differentiated methods pricing of individual core products, complete product portfolios with thousands of SKUs and services/software can be significantly improved.
Learn online how to increase your profitability
Utilizing years of cross-industry project experience in value pricing for hardware, software and services we want to provide you with tangible support to boost profitability. For this purpose, Michael Fechner and Steffen Kampann offer a free webinar on December 15th, 2020 and January 28th, 2021 in which they will present pragmatic value pricing methods and cases.
The following questions will be answered in the 60-minute live webinar:
- How can you approach the pricing of key products to extract maximum value?
- Which methodology can you utilize to price your complete portfolio?
- What kind of special pricing frameworks exist for software/services?
- How can value prices be systematically enforced in the market and what tools/preparation does the sales department need?
Register now and learn more