Markets have become increasingly unpredictable in recent years: radical innovations, fluctuations in raw materials, crises, leaps in technology. The rapid, permanent change makes clear strategies for companies more important than ever. What is needed are flexible strategy processes that not only allow you to recognize change, but also to respond to it directly. In addition to the optimization of strategies, the further development of marketing also offers a wide range of fields of action to keep pace with the changes.
The following fields of action are particularly central to this:
Essential for the existence and success of a company is first the planning and elaboration of an effective growth strategy based on sound customer, product, competitor, trend and market analyses. On this basis, we further develop a detailed roadmap so that a successful implementation can be ensured.
The road from product idea to successful market entry is long. It is not uncommon for a good idea to fail because of an inadequately thought-out market entry strategy. In the project we define the strategic basics and support the implementation, so that your company has the best conditions to be successful on the market.
International market entry
Due to saturated and competitive home markets, entering additional countries represents a large and fast growth potential for many companies. To be able to use this opportunity effectively, we support you in the preparation: Together, we check the fit of the product portfolio in the consulting project, determine a suitable market as well as the optimal procedure for your international market entry.
Customer Success Management
Helping customers achieve their goals and enabling them to experience success throughout the entire customer journey is the goal of ideal customer success management. Within the scope of a project, we support you in optimally designing the individual steps. In doing so, the use of internal expertise and external market research in particular form important bases for decision-making.
Retail buyers are constantly faced with listing and therefore assortment decisions. Different aspects of the assortment policy as well as the function of the respective product group must always be considered. In the project, we jointly develop an individual assortment strategy and support you in the role definition for your product groups.
Roll & Pastuch supports you in achieving your marketing and strategic goals
We will be happy to assist you with specific ideas, questions and for further information.
Kai Pastuch is Managing Director of Prof. Roll & Pastuch – Management Consultants. Before joining as Managing Partner, he was Director at a leading international strategy and marketing consultancy. As a graduate in business informatics, he also manages our software company nueprice, which specializes in the pricing of spare parts with the product of the same name. Mr. Pastuch has extensive project management experience from numerous projects for large international companies and German medium-sized businesses in the areas of price management, marketing, sales and strategy. In addition to numerous publications in renowned journals and the publication of the reference books Praxishandbuch Preismanagement and Big Deal Management, he is a sought-after moderator and speaker on all aspects of sales and pricing. As a practice-oriented manager, he likes to get personally involved in our projects and contributes his broad experience in workshops and steerings.
Prof. Dr. Oliver Roll is Chair of “International marketing and price management” at Osnabrück University of Applied Sciences. He is a member of the European Pricing Platform’s Academic Advisory Board. Prof Roll gained extensive management experience at Simon-Kucher & Partners, before moving to Roland Berger Strategy Consultants to establish their Pricing Excellence Unit. He has managed marketing and pricing projects for numerous international companies. Prof. Roll also speaks at various management conferences on the topic of price management, and has published numerous articles concerning different aspects of the pricing process.