Markets have become increasingly unpredictable over the past few years because of radical innovations, fluctuations in commodity markets, crises, and technological advances. Alleged black swans appear wherever one looks and critics have even claimed the end of strategic planning.
This rapid rate of change, however, does not make strategies redundant. Especially in times of change, strategies are very important. It is crucial to move away from traditional content strategies that attempt to predict the future precisely. Today, flexible strategy processes are required in order for companies not only to detect change but also to react to it quickly. In combination with clever scenario planning, companies can remain flexible and even profit from new developments in the market.
The contents of the following project illustrate an exemplary approach and the benefits of the execution of strategy projects: