The optimization of marketing involves a wide range of possible fields of action whose potential can vary greatly between companies. In our projects we work with our clients on traditional fields of action, such as brand management and concepts for measuring the profit contribution of marketing initiatives (return on marketing investment), for example. The focus of our consultancy work also includes newer approaches such as customer touchpoint management.
Starting points for marketing optimization
Our projects focus on the following topics:
- Brand management
- Return on marketing investment
- Customer-oriented management
- Customer touchpoint management
- Marketing planning
